Automotive Leads is the best way for used car dealers to increase online traffic, generate more leads, improve conversion ratios, and increase sales is through proper and effective car dealer SEO, SEM & PPC. Search engine optimization is key to sustaining a successful business in today's online world. The bulk of dealership marketing today is done online, as this is where the majority of prospective buyers begin searching for their next vehicle. With the majority of consumers relying on the Internet for pertinent car buying information no dealer can afford to be without a well-developed and well-executed SEO, SEM and supporting PPC plan. The better your dealership's website layout, social media presence, keyword lists, content, and online reputation the more online traffic you will receive, the higher your retention rates will be, and the more sales you will ultimately make.