AUTOMOTIVE SEM
Search Engine MarketingMaximizing Dealership Visibility with Automotive SEM Tactics
Search Engine Marketing (SEM) is a powerful digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). For automotive dealerships, SEM is a critical component of an overall digital marketing plan that can drive targeted traffic, increase sales, and outpace competitors.
Target potential customers precisely at the moment they are searching for vehicles. Gain immediate visibility and traffic, unlike organic SEO efforts which can take time to yield results.
Control spending with flexible budgets that can be adjusted based on performance and market conditions.
“AIKO transformed our approach, making the complex problem seem simple”
Mobile SEMThe Importance of Mobile Optimization
Car Shopping on Mobile
Mobile screens are smaller and navigating through them can be challenging if the design isn’t optimized for touch controls. Ensure that your website’s mobile version avoids cluttered content, uses larger buttons, and has accessible menus. The goal is to facilitate a smooth and easy user experience where actions can be performed with simple swipes and taps.
On mobile devices, every second counts, and the clarity of your call to action can determine the success of your user engagement. CTAs should be prominently displayed and easy to click on, ideally placed at both the top and bottom of the webpage. Consider using bright colors or designs that stand out from the rest of the page to draw attention to these areas.